Megan Gale. Italy. David Jones. Love.

I adore an Italo-Australian TV ad - the moment I hear the language I know and grew up with I am enamoured.



Add an Italian location - I am hooked.



This is possibly my favourite Italian-but-made-for-Australian-TV ad - it's several years old, but it's a standout.



I almost forgot about it - but saw snippets of it during the recent David Jones S/S 2011/12 compile ad.



Watch and tell me if it does something to you too...

Britex: porn for your home

What do you think of this ad?



Is it a tad OTT?

Is the 1970s porn reference just a little... too much?

I first spotted this ad a few days ago, while on was on the phone, with the TV on mute. My jaw was... down here. I watched it again and was just... slightly weirded out.

Prudish? Me? Never! But just... ugh.

It IS very clever, though. I have indeed read all the studies and surveys and heard the anecdotes which say that seeing your man clean is a total aphrodisiac. Anyone who knows the husb and I knows that this kinda action happens nightly 'round here. I am not talking the porno music and bad clothes and no-storyline-crazy-sex-role-playing (well... ahem) but the obsessive cleaning and house-must-be-spotless. His thing. Not mine.

So, is it a turn-on? Well...

This TV ad is one in a series of 'Steam Up Your Carpet' from DIY steam cleaning company Britex, who have been hiring out steam cleaners at your local Woolies for yonks.

There's also this one:



This one:



And this one:



And lastly this one:



Thoughts? Does it, er, get you going...?

Jennifer Aniston kicks Brad Wollack in the groin for Smart Water. SCOOP: Brad tells all

Have you seen the new Smart Water ad yet, featuring Jennifer Aniston? She's made a video that has turned into a virus... I mean, gone viral: http://josiesjuice.blogspot.com/2011/03/jennifer-aniston-sex-tape-smart-water.html

She drew on all the elements of viral success: dancing babies, animals, lip-synching... and a kick to the nuts.

The person who got that coveted role was Brad Wollack, one of the comedians on the Chelsea Lately 'round table'.

And after the taping of one of the Sydney show tapings (see:
http://josiesjuice.blogspot.com/2011/03/rihanna-on-chelsea-lately-sydney-show.html) I cornered him and asked him, well... how his balls were feeling. As you do.

Brad explained to me how the whole thing came together.

"What they do is, they place this thing in your pants. Seriously, it's like this whole contraption they use: it’s a long strap, and there's holes on each end, and you put your feet through them and you string up this thing which pulls your pants away from your genitals. And then there's more padding underneath that, so you have a lot of resitance when it's kicked, so you don't feel it so much."

So, he didn't feel a thing?

"Hmmm, after a few takes, it’s does hurt a bit. She felt badly though. And I was like, 'You can do wharever the hell you want, Jen!'"

Even without protection he would have gone there, I ask Brad?

"I woulda done it in two seconds…!" he says with a laugh.

Before he took on the shoot and when the concept was explained, Brad says, "I was like, how does this happen? There were stunt guys who came along and showed me how to do it… it was such fun."

He adds: "Chelsea [Handler] was my agent on my that! She booked me! I got an email from her that said, 'You’re in a commercial with Jen Aniston, this Friday. You’re welcome.'

And that was that. I was suddenly starring in a commercial with Jennifer Aniston!"